MORE THAN 175 titles from the Fashion Business Cases collection are now accessible through Library OneSearch.
Access to all subscribed titles is by university username and password.
Titles in the collection, which are accessed through the Bloomsbury Fashion Central platform, include:
- Attracting millennials to the luxury market : how can Neiman Marcus appeal to a younger generation?
- Apparel retail assortment and pricing strategies during the Second World War
- The planning impasse
- Should all the eggs go in one basket?
- The informant trainee