THE CREATIVE CLUB platform, which provided access to campaign materials produced by the advertising industry, has been amalgamated into the Nielsen Portfolio service.
A new listing for Nielsen Portfolio (Creative Club UK) has been added to the Find Databases service. The previous listing for Creative Club has been withdrawn.
Authenticated access to the resource is by university username and password. The resource is described as follows:
Nielsen Portfolio (Creative Club UK) is an advertising archive, providing access to over 4.5 million advertisements across all types of media. The archive is continually updated as new advertising campaigns are launched. It’s possible to search by company, brand or sector, or for specific platforms such as TV, press, direct mail, outdoor, internet, online video, cinema or radio.
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